ALBANY, N.Y. – Youth in this region have seen enough tobacco promotions. It’s time to protect them and put an end to youth smoking and other tobacco use. That’s the message Tobacco Free New York State is working hard to communicate to millions regionally and statewide with its “Seen Enough Tobacco” campaign.

With the goal of safeguarding children from the billions of dollars of hard-hitting tobacco promotions in places where they can see them, the campaign uses video, social media (#SeenEnoughTobacco), digital advertising and a “Jack and Jill (and Tobacco)” storybook that describes children’s encounters with tobacco promotions in convenience stores. Provocative images creatively combine cigarettes with common children’s items, like crayons, a birthday cake and a crib mobile, in scenarios intended to grab the attention of community members and parents and prompt their outrage. Viewers can learn what they can do to protect children from tobacco promotions and join more than 15,000 others throughout the state by pledging their support at the campaign’s website www.SeenEnoughTobacco.org.

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