SHOWCASE CINEMAS INVITES FAMILIES TO ENJOY EXCLUSIVE PJ MASKS PROGRAMMING
ON THE BIG SCREEN THIS SPRING
Showcase Cinemas, a world leader in the motion picture exhibition industry, is encouraging families to get off the couch and have some fun this spring by partnering once again with PJ Masks, the superhero show for preschoolers! Beloved by children and parents alike, PJ Masks follows Gekko, Catboy and Owlette as they go into the night to save the day. Showcase Cinemas’ exclusive PJ Masks programming will be offered in March, April and May at select Popcorn Club locations including Showcase Cinema de Lux in Dedham, Randolph, Foxboro, Blackstone Valley, Lowell and Woburn in Massachusetts, Showcase Cinema Warwick Quaker Lane in Rhode Island, and New York Showcase Cinema de Lux locations in Holtsville (Island 16), Hicksville (Broadway), Farmingdale, Yonkers (Ridge Hill) and White Plains (City Center).
Only Showcase Cinemas brings the excitement of PJ Masks to the big screen. Each presentation will last about one hour and consist of three PJ Masks episodes, interstitial pieces, music videos and a Storytime segment. The following programming will run at 1:00 p.m. EST on the dates below:
· March 20 + 21, 2021: PJ Masks Pajama Party (Come wearing your favorite pajamas!)
· April 24 + 25, 2021: PJ Masks Heroes Forever (Dress up as your favorite PJ Masks hero!)
· May 22 + 23, 2021: PJ Masks Friendship Saves the Day (Bring a friend to get in on the fun!)
Tickets for all PJ Masks presentations are only $5 and are now for sale online. Popcorn Club members will receive an exclusive character bracelet (while supplies last), and with three designs available, they can collect them all! Starpass and Popcorn Club members will also be able to purchase a 123 Go Box for only $5 with their PJ Masks ticket, redeemable in theaters. Popcorn Club members will need to swipe their membership card at the box office to get their voucher; Starpass members can present their membership card at the concession stand to have the special 123 Go Box automatically discounted. Children are encouraged to dress up in their favorite pajamas or as their favorite PJ Masks hero to attend the programming, along with a face covering/mask, per theater safety guidelines.
“After being cooped up inside all winter, we’re encouraging families to get up off the couch and do something fun – and safe – this spring by giving children the opportunity to watch their favorite PJ Masks heroes on the big screen at the movies, complete with freshly popped popcorn and movie snacks,” said Mark Malinowski, Vice President of Global Marketing at Showcase Cinemas. “We first partnered with PJ Masks this past October and were thrilled with the response we received from parents and families. We’re excited to once again offer exclusive PJ Masks programming and look forward to welcoming little superheroes back to the movies!”
Showcase Cinemas locations have reopened under the company’s “Be Showcase Safe” health and safety program. The program has been developed and certified with J.S. Held, an environmental, health and safety firm led by noted toxicologists, epidemiologists and an Assistant Surgeon General, US Public Health Service (Retired). More information about Be Showcase Safe can be found at: https://www.showcasecinemas.com/be-showcase-safe
About Showcase Cinemas
Showcase Cinemas is a world leader in the motion picture exhibition industry, operating more than 852 movie screens in the U.S., U.K., Argentina and Brazil under the Showcase, Cinema de Lux, SuperLux and UCI brands. With 24 theater locations in the United States, Showcase Cinemas delivers the finest entertainment experience, offering the best in viewing, comfort and dining. For more information about Showcase Cinemas please visit our website at www.showcasecinemas.com.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG, RICKY ZOOM and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram.)