Being smart in business is always a benefit and when it comes to versatility, the more you can show off it as a company, the better. As an organization, it’s always good to do more and to find ways in which you can expand your business and profit more from its success. 

While some businesses may continue to coast for the remainder of their shelf life as a company, others take the initiative to build and get bigger.

If you’re somewhat of the latter but you’re struggling to find ways of expanding your business successfully, then some helpful pointers might prove useful, right? Here are some helpful tips to be versatile as a business in 2023.

Expand upon your target audience and market

What is your current reach when it comes to your target audience and market? Perhaps you have a fairly closed-off niche that doesn’t really allow you to expand your target audience greatly. It might be the case that you’ve not explored other areas of the market and therefore you could be missing out on a group of people that are interested in your business.

Expanding upon your target audience and the market is definitely something to strive for, especially as that can mean more opportunities and chances for growth. Think about the market research that might be needed to tap into a new market and take advantage of this.

There’s always room for growth with any business and sometimes, it’s about finding new audiences that will fall in love with your business. They’re out there, they’ve just not found you yet – and vice versa.

Launch some new products or services

As a business, it’s good to stay relevant and for many big businesses that are finding success, they stay relevant by launching new products or services. When growing a company, you don’t always get lucky by creating the perfect product the first time around. 

In fact, that’s almost an advantage that you don’t want to let go of. After all, it means you’ve got an excuse to create further products that are upgrades of your original. Check in with your customers about what you could improve upon when it comes to your current products or services. Chances are, they’ve got a few things that are worth mentioning.

Offer more payment types

For any customers nowadays, they expect a lot more when it comes to versatility and variety in their business interactions. Whether it’s a variety of stock to the options available to make payments.

There are plenty of ways to be more versatile when it comes to accepting payment, particularly as a business that may be mobile. These mobile card swipers, for example, are a great way to enable card payments on the go without having to invest in hefty software and hardware options.

By offering a variety of payment types, you, in turn, help to attract more customers. Not everyone will want to pay via one type of payment. 

Train your employees to be more knowledgeable

Your employees are an extension of your business and what they can provide to your company and its customers is crucial. Training your employees is an important part of business and if you’re able to, you should be looking to invest some budget into educating your employees further.

The more knowledgeable they become, the more versatile they are in their role. Who knows what solutions and opportunities they’ll be able to provide for your business going forward?

Ensure leadership roles aren’t micromanaging

Leadership roles are influential for your business in many ways and when it comes to those managing or leading the company, they should avoid micromanaging.

Micromanaging is a tell-tale sign that the individual isn’t able to delegate their workload or the team’s workload effectively. That can restrict the versatility of the department and has a knock-on effect on the business as a whole. That’s why it’s important to help those leaders who struggle with micromanaging, to let go and become more flexible in their work allocations.

Spread your promotions across all marketing types

Promoting your business is something that is critical for your company, especially with so much competition out there. Being flexible and versatile in your marketing types and the strategy you use in general is important to focus on. Spread your promotions across all marketing types and you’re more likely to see better results for your business.

Versatility is an important one to focus on when running a business. Hopefully, with these tips, your company will thrive this year.