Even some of the most successful businesses around the globe started somewhere. Before they got to making thousands or millions of dollars a month from a diverse range of regional or global clients, they first had to make do with the few tens of dollars they got from chasing a handful of local customers. It might come as a shocker, but most of them were operating from their basement offices trying to get an online audience to notice them! Well, long story short, nothing can give you a solid ground more than first conquering your local market before spreading your wings to a global audience. However, this doesn’t mean that marketing a local business is easy. As a matter of fact, depending on your industry, niche, and the level of competition, it can sometimes be harder to get your business, products, and services noticed in the local market. But then again, it all depends on your marketing approach and the strategies you put in place. So, you want to promote your local business and dominate the online market space? Well, here are some strategies and tips from the experts you may want to borrow.
1. Leverage SMS Marketing
SMS marketing is by far one of the most effective strategies you can use to promote your local business. This is because, for starters, your target audience is in the same region or locality as your business, which makes sending marketing messages to your target audience, prospects, and existing customers a breeze and at a fraction of the cost you’d incur doing the same with regional or international clients. The team of marketing pros at messente.com says that as long as one has a mobile phone, you can send them customized SMSes instantly regardless of where they are on the planet at that moment. What’s more, there are many business SMS marketing solutions these days, some of which allow you to integrate various tools to ensure that your marketing message reaches your target audience through their preferred or most appropriate messaging platforms other than plain SMS.
With a good SMS marketing solution, you can send notifications, marketing messages, transaction confirmations, PIN codes, and other confidential information such as account login details directly to customers securely through SMS.
2. Invest In Local SEO
These days, most local consumers will undoubtedly rely on the internet for information about services or products they’re interested in before making a purchase decision. As a matter of fact, most consumers will include the name of their city or local area in the search query for more accurate results on Google. As a local entrepreneur, you’ll want to make sure you rank when for both organic and paid search. Additionally, you’ll also want to ensure an online presence for your business by optimizing your GMB account and making sure it is listed in all the major business directories in your area, like Yelp, Yellow Pages, and BBB, for instance. To maximize traffic, it also pays to optimize your website with local SEO keyword strings, get posts or mentions on authority websites and blogs, and maintain a presence on social channels such as Facebook and Instagram.
3. Keep Your Customers Engaged Using Your Blog Or Website
Content has been and will probably always be King as far as internet marketing is concerned. To keep your target audience engaged and interested in your brand and its offerings, you’ll need to have an attractive website and blog through which you provide engaging, high-quality content. These days, you can even start a blog or website for free using platforms like WordPress. From there, all you’ll need is a reliable web host and a content production strategy to get the traffic flowing in.
4. Get Reviewed
Today’s consumer has gotten quite savvy, with most developing a strong dislike for advertisements and infomercials. However, many potential consumers heavily rely on online reviews from industry pros and past consumers to make their purchase decisions in the buying process. This means that online consumer reviews can make a huge difference for your business when it comes to demonstrating credibility, attracting loyalty, and boosting sales conversions in the local market space.
In addition to these, other strategies you can use to maximize your business’s local outreach may include launching an app, running contests, using video influencer marketing, reward programs, hosting local events, offering discounts and coupons, and improving customer service. You can also market your business in local discussion forums, employing various lead generation strategies. Whichever strategies you choose to use, just make sure you approach your promotional campaign right, especially after having researched your competitor from the inside and out.