Ever wondered how you could make your startup stand out? Ever wondered how you could increase the visibility of your brand and boost your sales? If you are really serious about creating a successful business that will take off where others fail, you need to make high-quality images a priority. Good images are among the top ways to put your startup out there and attract loads of customers. If you are still not convinced here are 6 key reasons images matter most in every business startup.
1. Images Make a Good First Impression
The impression your startup makes on people could determine its success or failure. Before customers buy your product or service, the first thing that attracts them is the images that represent your business. If there is no image that prospective customers can associate with your brand, they go about their business never ever noticing whether your business exists or not. The result is that no one is likely to buy your product or service. That’s why you need quality images that hook prospects and entice them to be curious about what your business has to offer. It is the only way you are going to succeed in this competitive business environment where every business is trying to capture the attention of customers.
2. Images Communicate What You Are About
If you want to communicate what your brand is about, you don’t need to go around telling everyone who will care to listen. According to Ronald Sizemore, owner of influence graphics in NYC, the best way to tell the story of your business is to include printed images in your advertising campaign. “Chose colors and graphics that people can associate with your brand. Let the images in your biz cards, brochures and banners tell people exactly what your business is about. It won’t be long before everyone knows how you can solve their problems and soon you will have lots of traffic to your premise or website,” Ronald Says.
3. Images Make Your Brand Memorable
Successful brands are memorable. You can recognize them every time you see their banners in town, even if no text is written to show you who they are. The reason these brands are memorable is that they have taken advantage of the power of images in their marketing campaigns. And you will not get into trouble for copying exactly what these prosperous companies with millions of loyal customers have done to get there. If you have been ignoring the visual side of your business, you need to change and start making it a priority. So make sure that you use consistent images across all your marketing campaigns. It is the only way you will remain memorable and relevant in your industry.
4. Images Convert
You might not believe it, but it’s true that images drive up sales. Research has revealed over and over that brands that use relevant images along with text in their advertising campaigns to get more sales than those that use text alone. Take a close look at some of the stuff you have bought for yourself, be it food or clothing items. You will find that the bulk of your purchases are from brands that have predominant images printed on their advertising media. That’s how effective images are. So use images in your marketing campaigns to capture the attention of your best customers and tell them exactly what you want them to do including to buy your product or service.
5. Images Improve User Experience
While there might be lots of competition in your industry, the right images can make you stand out by improving the experience your customers have when they invest in your product or service. How people view your business can considerably influence how they interact with what you offer. If you use images that make your business look unique, customers will choose you over your competitors because your business images have already promised them an exceptional experience. Yes, that means the graphics on your business card determine whether people will feel good or bad about your brand and whether they will confidently buy from you or not.
6. Creative Images Make You Stand Out
Using images to promote your brand provides an immense opportunity to be creative. Brand creativity is magnetic to consumers. People are fascinated by the creativity and want to be associated with brands that show creativity in their products or services. Because of how diverse printed images can be, they give you the perfect platform to inject a dash of wit into your marketing campaigns. That can set you apart from your competitors and win you many loyal customers.
Are You Ready to Leverage the Power of Images in Your Start-up?
You now know what images can do for your business. You simply cannot afford to ignore them. Thousands of successful entrepreneurs the world over are taking advantage of images to reach out to customers. Your rivals too will most probably be using them to get ahead. You shouldn’t be left behind. The sooner you start using images to promote your brand the better. You need to use them now because trying to introduce them later can be too late. People respond best to consistency. So don’t keep them waiting. Use images to give them the best version of your brand right now.